Dealer cold email: current vs Dante draft

A draft for the A/B against Ethan's version. Nothing here has been sent, and Monday's 8:30am batch still sends the current copy. Each email shows as a dealer named Sam at a sample company would get it. Links are shown as text and aren't clickable, so this page doesn't add visits to the dealer pages. Every email ends with the same signature and unsubscribe footer, left out here.

So far

73 first emails sent (41 home improvement, 17 solar, 15 HVAC). 0 human replies (both replies were auto-replies), 1 click, 3 bounces. Follow-ups haven't started.

What's weak in the current copy

Every email, starting with the first, asks a stranger for a 20-minute call. A reply is a much smaller ask, and nothing in the sequence makes room for one.
Email 1 packs the whole program into one paragraph: financing, design, permits, install partner, rebates, double commission, Friday pay and no fee. It reads as a list, so no single reason lands.
It reads like a template. Every email 1 opens "Sam, quick one." and the three personas share most of their sentences. The opener tells owners about their own business ("your rep walks out of that appointment with nothing").
The big numbers come with nothing a stranger can check: the cheapest financing, twice the commission, 15 more installs a month, $3M every six months. Stacked into a cold email they read as hype, which lowers belief. In solar email 1, twice the commission is also promised for the homeowner who isn't buying solar.
The follow-ups mostly repeat email 1 and close on the same "Worth 20 minutes?", and the last email restates the whole offer. None of them gives a new reason to answer.

What the Dante version changes (value equation)

Dream outcome: one picture per email, a second paid sale from homes and appointments the dealer already has.
Likelihood: only claims already approved for the current copy, each used once where it fits; who does each step is spelled out, and HVAC email 2 offers a side-by-side with their current financing.
Time delay: paid every Friday leads in HVAC; the heat pump goes in in about 2 weeks on average for solar.
Effort: the ask is a one-word reply, the link is optional reading, and the last email takes a reply of 1, 2 or 3. Email 1 keeps the current subject A, so the A arms compare the body copy alone.

Home improvement (owner)

Email 1 day 0

Current95 words

Subject A after the job

Subject B second sale

Sam, quick one. When Acme Home Services finishes a job, the sale ends with it. Meanwhile the homeowner is still paying to heat the house with oil or gas.

At Revbase we add whole-home heat pumps to what your team already sells. Your reps sell it in the homes you're already in. We finance it, design it and permit it, our licensed install partner installs it, and we file the rebates.

Your reps earn a second commission from the same sit, and you get paid every Friday. No fee to join.

Worth 20 minutes? https://dealers.revbase.io/home-improvement

Dante89 words

Subject A after the job

Subject B homes you're already in

Sam, after Acme Home Services finishes a job, how many of those homeowners are still heating with oil or gas?

Each one is a second sale your reps could make in a home that already trusts you. Revbase dealers sell whole-home heat pumps there. We handle the financing, design, permits and rebates, and our licensed install partner does the install.

Your reps earn a second commission, and you're paid every Friday. No fee to join.

Open to a look? A one-word reply works. The short version is here: https://dealers.revbase.io/home-improvement

Email 2 day 3

Current96 words

Sent as a reply in the email 1 thread, so no new subject

Sam, the homeowner who just trusted Acme Home Services with their home is still paying to heat the house with oil or gas.

Your rep is already at the kitchen table. With Revbase, they quote a whole-home heat pump right there on our platform, backed by the cheapest, easiest heat pump financing you can get right now. After the yes, design, permits and rebates across New York and Massachusetts are on us, and our licensed install partner does the install.

That's a second commission from the same sit, with no extra work.

Worth 20 minutes? https://dealers.revbase.io/home-improvement

Dante85 words

Sent as a reply in the email 1 thread, so no new subject

Sam, your rep is already at the kitchen table with a homeowner who just said yes to Acme Home Services.

With Revbase, they can quote a whole-home heat pump right there on our platform, backed by the cheapest, easiest heat pump financing you can get right now. After the yes, we take the design, permits and rebates, and our licensed install partner does the install.

That's a second commission from the same visit. Reply if you'd like to see how a job runs. Details: https://dealers.revbase.io/home-improvement

Email 3 day 7

Current69 words

Sent as a reply in the email 1 thread, so no new subject

Sam, adding heat pumps at Acme Home Services takes no new crews, trucks or licenses.

Your reps sell it, and everything after the yes is handled: Revbase does the design, permits and every rebate filing, and our licensed install partner does the install. You don't hire anyone or buy software, and there's no fee to join.

If it isn't working for you, walk away anytime.

Worth 20 minutes? https://dealers.revbase.io/home-improvement

Dante69 words

Sent as a reply in the email 1 thread, so no new subject

Sam, adding heat pumps at Acme Home Services takes no new crews, trucks or licenses.

Your reps sell it. Revbase does the design, permits and rebate filings, and our licensed install partner does the install. There's no fee to join, and if it isn't working for you, you walk away.

Would that fit how Acme Home Services runs today? Reply and I'll walk you through a job. Details: https://dealers.revbase.io/home-improvement

Email 4 day 14

Current64 words

Sent as a reply in the email 1 thread, so no new subject

Sam, new Revbase dealers add an average of 15 installs a month.

For Acme Home Services, that's your reps selling heat pumps in the homes you're already in, with the cheapest, easiest heat pump financing you can get right now behind every quote. You get paid every Friday.

Add $3M in revenue every six months, doing what you already do.

Worth 20 minutes? https://dealers.revbase.io/home-improvement

Dante72 words

Sent as a reply in the email 1 thread, so no new subject

Sam, new Revbase dealers add an average of 15 installs a month.

For Acme Home Services, those would be heat pump sales in homes your team has already worked in, with financing behind every quote and pay every Friday. We take the design, permits and rebates, and our licensed install partner does the install.

If that's worth a look, reply and I'll show you a job from quote to payment. Details: https://dealers.revbase.io/home-improvement

Email 5 day 24, last email

Current76 words

Sent as a reply in the email 1 thread, so no new subject

Sam, last email from me at Revbase, so here's the whole offer in four lines.

Your reps sell whole-home heat pumps in the homes you're already in.
We finance, design and permit it, our licensed install partner installs it, and we file the rebates.
Your reps earn a second commission, and you get paid every Friday.
No fee to join, and you can walk away anytime.

If that's worth 20 minutes, my calendar is here: https://dealers.revbase.io/home-improvement

Dante67 words

Sent as a reply in the email 1 thread, so no new subject

Sam, this is my last email. Revbase dealers sell whole-home heat pumps in homes they've already worked in, their reps earn a second commission, and they're paid every Friday. No fee to join.

If a full reply is a hassle, a number is enough:
1. Interested, send me two times
2. Not now, try me in the spring
3. Not for us

The details stay here: https://dealers.revbase.io/home-improvement

Solar (owner or VP of sales)

Email 1 day 0

Current92 words

Subject A one more sale per sit

Subject B oil and gas bill

Sam, quick one. When a homeowner isn't ready for solar, your rep walks out of that appointment with nothing.

At Revbase we add heat pumps to what your reps sell at that same sit. Solar fixes the electric bill, and a heat pump fixes the oil and gas bill. We finance it, design it and permit it, our licensed install partner installs it, and we file the rebates.

Your reps earn twice the commission from the same sit, and you get paid every Friday. No fee to join.

Worth 20 minutes? https://dealers.revbase.io/solar

Dante85 words

Subject A one more sale per sit

Subject B not ready for solar

Sam, what does Acme Solar offer the homeowner who isn't ready for solar?

If they heat with oil or gas, a heat pump goes after that bill, and Revbase dealers sell it at the same appointment. We handle the financing, design, permits and rebates, and our licensed install partner does the install.

When the homeowner takes both, your rep earns twice the commission from the same sit. No fee to join.

Open to a look? A one-word reply works. The short version is here: https://dealers.revbase.io/solar

Email 2 day 3

Current72 words

Sent as a reply in the email 1 thread, so no new subject

Sam, a signed solar customer waits 2 to 3 months for install, and some of them get cold feet.

Revbase heat pumps go in in about 2 weeks on average. Sell both at the same appointment, and the homeowner sees value from Acme Solar before the panels go up. The deal sticks.

New dealers add an average of 15 installs a month, and there's no fee to join.

Worth 20 minutes? https://dealers.revbase.io/solar

Dante72 words

Sent as a reply in the email 1 thread, so no new subject

Sam, a signed solar customer can wait 2 to 3 months for install, and that's when some of them get cold feet.

Revbase heat pumps go in in about 2 weeks on average. Sell both at the same appointment, and the homeowner sees Acme Solar deliver something before the panels go up.

Would a faster first install help your cancellations? Reply and I'll walk you through how a job runs. Details: https://dealers.revbase.io/solar

Email 3 day 7

Current84 words

Sent as a reply in the email 1 thread, so no new subject

Sam, what would your reps do with twice the commission from the same sit?

That's what selling a Revbase heat pump next to solar pays them, with no extra work. They quote it on our platform at the kitchen table, and everything after the yes is on us: financing, design, permits and rebates, and our licensed install partner does the install.

For Acme Solar, it's more value from every appointment you already run, with no new crews, trucks or licenses.

Worth 20 minutes? https://dealers.revbase.io/solar

Dante75 words

Sent as a reply in the email 1 thread, so no new subject

Sam, how hard is it to keep good reps at Acme Solar when every sit pays one commission?

Reps who sell a Revbase heat pump alongside solar earn twice the commission for the same appointment. They quote it on our platform at the kitchen table, and everything after the yes is on us and our licensed install partner.

If your reps would want that, reply and I'll show you how a job runs. Details: https://dealers.revbase.io/solar

Email 4 day 14

Current79 words

Sent as a reply in the email 1 thread, so no new subject

Sam, new Revbase dealers add an average of 15 installs a month. Here's what they get:

The cheapest, easiest heat pump financing you can get right now.
Design, permits and rebates handled across New York and Massachusetts, and our licensed install partner does the install.
Our platform for quoting at the kitchen table and tracking every job.
Paid every Friday.

You don't hire anyone, add trucks or buy software, and there's no fee to join.

Worth 20 minutes? https://dealers.revbase.io/solar

Dante78 words

Sent as a reply in the email 1 thread, so no new subject

Sam, new Revbase dealers add an average of 15 installs a month.

For a solar company, that's a second product at appointments you already run, with nothing new to hire, buy or license. We handle financing, design, permits and rebates in New York and Massachusetts, our licensed install partner does the install, and you're paid every Friday.

If that's worth a look for Acme Solar, reply and I'll show you a job from quote to payment. Details: https://dealers.revbase.io/solar

Email 5 day 24, last email

Current76 words

Sent as a reply in the email 1 thread, so no new subject

Sam, last email from me at Revbase, so here's the whole offer in four lines.

Your reps sell a heat pump at the same appointment, for the oil and gas bill.
It goes in in about 2 weeks on average, so the deal sticks.
Your reps earn twice the commission, and you get paid every Friday.
No fee to join, and you can walk away anytime.

If that's worth 20 minutes, my calendar is here: https://dealers.revbase.io/solar

Dante70 words

Sent as a reply in the email 1 thread, so no new subject

Sam, this is my last email. Revbase dealers add a heat pump to the solar quote, their reps earn twice the commission when the homeowner takes both, and they're paid every Friday. No fee to join.

If a full reply is a hassle, a number is enough:
1. Interested, send me two times
2. Not now, try me in the spring
3. Not for us

The details stay here: https://dealers.revbase.io/solar

HVAC (owner or GM)

Email 1 day 0

Current110 words

Subject A paid every friday

Subject B rebate money

Sam, quick one. Every heat pump job Acme Heating sells, you front the equipment and labor, then wait on the finance company and the rebate program to pay you back.

At Revbase we pay our dealers every Friday instead. Not when the financing funds. Not when the rebate clears.

On top of that, your quotes come with the cheapest, easiest heat pump financing you can get right now, so more of them close. And we file every rebate in New York and Massachusetts, so nobody in your office chases program paperwork.

New dealers average 15 more installs a month. No fee to join, walk away anytime.

Worth 20 minutes? https://dealers.revbase.io/hvac

Dante81 words

Subject A paid every friday

Subject B rebate wait

Sam, on a heat pump job, how long does Acme Heating usually wait for the finance company and the rebate program to pay out?

Revbase dealers get paid every Friday for the jobs they sell. We bring the financing and file every rebate in New York and Massachusetts, so the wait and the paperwork land on us.

No fee to join, and you can walk away anytime.

Open to a look? A one-word reply works. The short version is here: https://dealers.revbase.io/hvac

Email 2 day 3

Current75 words

Sent as a reply in the email 1 thread, so no new subject

Sam, you know the quote. The homeowner wants the heat pump, sees the monthly payment, and says they'll think about it.

Revbase dealers offer the cheapest, easiest heat pump financing you can get right now, so fewer homeowners stall on the payment and more of Acme Heating's quotes close.

And on the jobs you sell, you get paid every Friday, no matter how long the rebate takes.

No fee to join. Worth 20 minutes? https://dealers.revbase.io/hvac

Dante75 words

Sent as a reply in the email 1 thread, so no new subject

Sam, think of the last heat pump quote where the homeowner liked the system and balked at the monthly payment.

Revbase dealers quote with the cheapest, easiest heat pump financing you can get right now, so more of Acme Heating's quotes close. You still get paid every Friday, however long the rebate takes.

If you already have financing, I'm happy to put ours next to it on one of your quotes. Just reply. Details: https://dealers.revbase.io/hvac

Email 3 day 7

Current69 words

Sent as a reply in the email 1 thread, so no new subject

Sam, how many hours did someone at Acme Heating spend on rebate paperwork last month?

With Revbase, the design, permits and every rebate filing in New York and Massachusetts are on us, and our licensed install partner does the install. Your team sells the job and moves on to the next one.

You still get paid every Friday, no matter how long the rebate takes.

Worth 20 minutes? https://dealers.revbase.io/hvac

Dante69 words

Sent as a reply in the email 1 thread, so no new subject

Sam, who at Acme Heating files your heat pump rebates today, and how many hours a month does it take?

With Revbase, every rebate filing in New York and Massachusetts is ours, along with the design and permits. Your office stops chasing program paperwork, and you're still paid every Friday.

If that would give someone hours back, reply and I'll walk you through how a job runs. Details: https://dealers.revbase.io/hvac

Email 4 day 14

Current73 words

Sent as a reply in the email 1 thread, so no new subject

Sam, new Revbase dealers average 15 more heat pump installs a month.

You'd sell them the way Acme Heating already does. We bring the cheapest, easiest heat pump financing you can get right now, take the design, permits and every rebate filing off your plate, have our licensed install partner do the install, and pay you every Friday.

It adds up to $3M in added revenue every six months.

Worth 20 minutes? https://dealers.revbase.io/hvac

Dante69 words

Sent as a reply in the email 1 thread, so no new subject

Sam, new Revbase dealers average 15 more heat pump installs a month.

They sell the way they already do. We add the financing, take the design, permits and rebate filings off their plate, and pay them every Friday. There's no fee to join.

If 15 more a month would matter at Acme Heating, reply and I'll show you a job from the quote to the Friday payment. Details: https://dealers.revbase.io/hvac

Email 5 day 24, last email

Current66 words

Sent as a reply in the email 1 thread, so no new subject

Sam, last email from me at Revbase, so here's the whole offer in four lines.

Paid every Friday on every heat pump job you sell.
The cheapest, easiest heat pump financing you can get right now.
Every rebate filing in New York and Massachusetts, on us.
No fee to join, and you can walk away anytime.

If that's worth 20 minutes, my calendar is here: https://dealers.revbase.io/hvac

Dante67 words

Sent as a reply in the email 1 thread, so no new subject

Sam, this is my last email. Revbase dealers get paid every Friday on the heat pump jobs they sell, we handle the financing and every rebate filing, and there's no fee to join.

If a full reply is a hassle, a number is enough:
1. Interested, send me two times
2. Not now, try me in the spring
3. Not for us

The details stay here: https://dealers.revbase.io/hvac